Online Marketing
Back in 1999, when Prince’s song was a reality and reality television took up only sixty percent of the market, online start-ups began to discover CPC ad networks. This was an exciting time for the Internet. Money seemed to literally grow on trees(virtual ones anyways.) Flycast, Valueclick, Lycos, Go. These were all hot buzzwords among ...
The debate over the potential value of linkbait rages on! Throughout the last few years, the argument over linkbait/viral content strategies and whether or not the use of these tactics will result in rewards from search engines has been on the tip of everyone’s tongues. I believe this methodology will remain profitable in the long ...
The creative revolution is among us. Every time “they” say creativity and journalism is dead, it comes roaring back bigger than before. For instance, AOL has recently changed their business model to reflect a large shift toward the creative market. However, one area that has lagged behind the others is the mobile market. The mobile ...
Social media. The world is flipping out over it. It’s easy to see why. Social media represents an easy and instant way for companies to interact with a customer base on the fly. Social media doesn’t only connect companies with current customers, however. It also connects companies with potential customers. This is perhaps even more ...
Sure, everyone knows that Google’s suite of webmaster tools are exemplary, but they aren’t the only player in town. Yahoo also offers some nifty tools for all of you webmasters out there. Some of the features may be old hat to you seasoned webmasters, but I’m sure this article will open your eyes to at ...
Keyword research is a long and storied process that that involves finding possible keyword phrases, and related terms, estimating the keyword difficulty and potential, and even researching competitors’ tactics as for keyword selection and promotion. This post is gonna analyze a small, yet important, aspect of this: Investigating the entire scope of possible keyword phrases ...
A battle rages on between efficiency and volume in paid search engine programs. Google, in all of their infinite wisdom, has addressed this keyword auction paradox by releasing the Bid Simulator.
Of course, this isn’t strictly a new concept. Google is the second search engine to attempt to provide this data to various advertisers.
Yahoo was the ...
Meme marketing is a phrase you probably don’t even need explained. It sits there in our brains like it’s always been there. It just seems, right. Anyways, if you need a primer: A meme is born, defined in its traditional sense here, and then pushed to market something. This push is not always done ...
Anecdotes are great. You’ll get no arguments here. Still, when you are trying to drive the conversation with your customers, you are going to want to focus more on actual experience, and less on a set of messages.
You want to build a business that works with the flow of social content. Not against it. You ...
The major PPC engines are undergoing major changes as of late. They are growing and their features are expanding exponentially. With this, the complexity of managing a PPC campaign is also growing. Advertisers the world over are up in arms about under-performing PPC accounts. However, if you pay attention to the complainers, you’ll find some ...
