E-Mail Marketing
Who doesn’t love email? It’s easy, convenient and trackable. We all have our various systems for managing it. Mine is far from perfect but I’m usually able to make quick decisions about each message I receive. Some emails I file away. Others I transfer to a different folder or project. Some I tag for ...
“Everyone says I need to be tweeting and blogging — Is this true? Do I have to do both? If I can only do one, which should it be?”
Does that sound like you? These questions get posed time and time again at admin panels, showcases and conferences. Oddly, sometimes these questions come from the ...
In the 1999 movie “Analyze This,” the psychiatrist(Billy Crystal) asks his insecure gangster patient (Robert De Niro), “What is my goal here? To make you a happy, well-adjusted gangster?”
Keep that question in mind as we move forward here.
Everyone knows segmentation can help success along in the marketing department, but what about other ...
E-mail marketing. It can be really good for small businesses, but it’s also difficult to skate that line between imparting “useful information” and handing out “annoying drivel.” The sad fact of the fatter with E-mail marketing is it occasionally do more harm than good. If you, say, send out some messages to prospective customers that ...
2010 is upon us. Get ready for another round of changes of both the monumental and incremental variety. Our friends as Last Exit have compiled a list of digital marketing trends for the new year. Some will seem obvious, others not so much. Read on to discover how the new year will play out:
1. Facebook ...
Believe it or not, Twitter is very similar to email. The reply and forward functions are similar to retweeting, follow and unfollow are like unsubscribe, and you can be blocked like spam. Despite the behavioral similarities, there are certainly some differences.
Tweets are limited to 140 characters, are usually impersonal and not a focused. ...
Here are a few tips for getting the most out of your blast emails. These steps will help you with delivery, engagement, value, and getting the point across while dealing with the image blocking.
1. Design for low resolution and smaller screens:
The popularity of mobile email and netbooks kind of puts a pinch on screen real ...
