Online Marketing
The creative revolution is among us. Every time “they” say creativity and journalism is dead, it comes roaring back bigger than before. For instance, AOL has recently changed their business model to reflect a large shift toward the creative market. However, one area that has lagged behind the others is the mobile market. The mobile ...
Social media. The world is flipping out over it. It’s easy to see why. Social media represents an easy and instant way for companies to interact with a customer base on the fly. Social media doesn’t only connect companies with current customers, however. It also connects companies with potential customers. This is perhaps even more ...
Sure, everyone knows that Google’s suite of webmaster tools are exemplary, but they aren’t the only player in town. Yahoo also offers some nifty tools for all of you webmasters out there. Some of the features may be old hat to you seasoned webmasters, but I’m sure this article will open your eyes to at ...
Keyword research is a long and storied process that that involves finding possible keyword phrases, and related terms, estimating the keyword difficulty and potential, and even researching competitors’ tactics as for keyword selection and promotion. This post is gonna analyze a small, yet important, aspect of this: Investigating the entire scope of possible keyword phrases ...
A battle rages on between efficiency and volume in paid search engine programs. Google, in all of their infinite wisdom, has addressed this keyword auction paradox by releasing the Bid Simulator.
Of course, this isn’t strictly a new concept. Google is the second search engine to attempt to provide this data to various advertisers.
Yahoo was the ...
Meme marketing is a phrase you probably don’t even need explained. It sits there in our brains like it’s always been there. It just seems, right. Anyways, if you need a primer: A meme is born, defined in its traditional sense here, and then pushed to market something. This push is not always done ...
Anecdotes are great. You’ll get no arguments here. Still, when you are trying to drive the conversation with your customers, you are going to want to focus more on actual experience, and less on a set of messages.
You want to build a business that works with the flow of social content. Not against it. You ...
The major PPC engines are undergoing major changes as of late. They are growing and their features are expanding exponentially. With this, the complexity of managing a PPC campaign is also growing. Advertisers the world over are up in arms about under-performing PPC accounts. However, if you pay attention to the complainers, you’ll find some ...
“Everyone says I need to be tweeting and blogging — Is this true? Do I have to do both? If I can only do one, which should it be?”
Does that sound like you? These questions get posed time and time again at admin panels, showcases and conferences. Oddly, sometimes these questions come from the ...
Seattle-based wiki website Wetpaint has always marched to the beat of it’s own drummer. Compared to most wiki providers, their user-interface is mega-friendly. This is why Wetpaint is so great for users new to the world of people-created websites. The sites, which are of course all wikis, can either be hosted at Wetpaint or on ...
