Modern SEM practices suggest that lowering bounce rates and raising conversion rates are both key to putting giant smiley faces on your web revenue forecasts. Rankings don’t mean much when your visitors bounce off to spend their money somewhere else. Some might argue that improving bounce rate and conversion rate is more about web analytics ...
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2010 is upon us. Get ready for another round of changes of both the monumental and incremental variety. Our friends as Last Exit have compiled a list of digital marketing trends for the new year. Some will seem obvious, others not so much. Read on to discover how the new year will play out:
1. Facebook ...
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Yahoo just announced some new additions to their PPC reports including the ability to see what partners are sending you traffic.
Their help section details some of it here:
With the Ad Delivery Report you can view information about the URLs where your ads are being displayed. You can then use this information to help inform your ...
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