Google releases report outlining the failure of its own SEO
Google has published a rather detailed, 49-page report that rates the search engine optimization (SEO) on its various properties including, but not limited to, the Google search home page. The result? Not so good.
On the bright side, the company says it plans to use this information to improve its own SEO, and that to help others, the company has shared some of the metrics it’s used.
The report covers 100 of Google’s products. The company is also planning a follow-up that will cover international localizations.
Among the items under scrutiny, one of the biggest areas of failure for the company is in “search result presentation,” where the company scored a 33/100 or lower in three different categories, the lowest being “title tag format and length.” This is how much information appears in the large, blue search result links as well as the text descriptions that appear below them. The report points at several ways to fix this, including the use of “descriptive words and phrases in your page’s title tag.”
Related Posts
- Reports indicate Google thinks Ask.com, Bing and Dogpile are superior search engines – Visual proof
- Danny Sullivan of Search Engine Land gives Bill Gates free SEO advice
- 30 Awesome Fonts that all designers must know and should own
- Google’s New Tools for Site Link Strengthening
- Yahoo Adds New Features To PPC Reports
