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  • July 17

How to Do Keyword Research with OneLook Wildcard Search

Keyword research is a long and storied process that that involves finding possible keyword phrases, and related terms, estimating the keyword difficulty and potential, and even researching competitors’ tactics as for keyword selection and promotion. This post is gonna analyze a small, yet important, aspect of this: Investigating the entire scope of possible keyword phrases extensions. You know, words that can be used together with the core search term.

Onelook is a perfect tool for just that. One interesting feature is it’s wildcard search, which offers numerous ways to play with. Onelook interprets a wildcard (an asterisk) as a substitute for any number of characters and words. This is in direct opposition to Google, which uses a wildcard as a placeholder for any sequence of words.

So how can this be useful for our brand of keyword research? Let’s say you want to research any possible phrases with the word “diabetes.” So, all you’d have to do is input [diabetes *] in Onelook search box to find all phrases in the database starting with “diabetes“. From there you can:

  1. Change the vocabulary preferences and choose to search for words, phrases or both.
  2. Look for available clusters while browsing through results.

onelook wildcard 01

Now, say you want to look up information on both words “diabetic” and “diabetes” – what you need to search for is [diabet*]

onelook wildcard 02

Or let’s say you want to get real thorough and research all of the phrases: Where words both precede and follow that search term. What do you do then? Simply use two asterisks: [* diabetes *]

onelook wildcard 03

So there you have it. Onelook is a handy little tool that has a variety of uses. Install the search plugin and go to town. Navigate to the page, click on search plugins and download the one labeled “Add OneLook Dictionary Search.” Have fun!




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