Marketing Mobile Apps
Now that you decided that you have a need for a mobile app, what are your next steps? Obviously there are tens of thousands of iPhone apps, but what about BlackBerry, Android, and Windows Mobile. Now that novelty of apps has lost its luster, you have to try now to get your app noticed.
The best way to start the development of a mobile app is to conceptualize its function. Evaluating goals and functionality can lead to a streamlined and user friendly design. Focus on your goals and leave out the extra stuff that will slowdown or distract the user. Careful planning and organization will yield a successful app regardless of the platform.
Mobile apps can be used to service or appeal to customers. Providing a resource or convenience is a great base to build an app. Companies like credit cards can offer balance checking or online payments. These kind of apps are great for current consumers. Having an app like yellowpages can appeal to everyone.
Now that you have settled on a scope, how do you share it? Some basics are to list it on your website, Facebook page, Twitter, via email blasts and direct mail. If you are trying to reach non customers, paid marketing might be the way to go. Targeting your money is important here. Using ad networks and paid search can help you target your consumer. Targeted ads might cost more but the conversions are worth it. Tracking conversions with pixels will provide you with valuable data. This data can be used to further refine your targeting so that you address the consumers you want. Gathering data is essential in understanding your customer base and potential downloaders.
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