Landing Page Optimization
Landing page optimization is an extremely powerful practice that can lead to a dramatic increase in website conversion rates, online revenues and profits.
Our full-service landing page optimization service provides businesses and organization with an effective way to test and improve the conversion rate of their websites and maximize online revenue and profits. Using the Google Website Optimizer tool and levering the expertise of our website conversion analysts and web design professionals, we are able to show visitors different variations of a landing page and determine which version will best attract users and persuade them to take a specific action, such purchasing a product, signing up for a email newsletter or registering for a white paper download.
Google Website Optimizer
The Google Website Optimizer tool enables us to rapidly test the various combinations of creative elements – headline, image, promo text – on a landing page, using multivariate testing, and quickly determine which content combinations your visitors respond to best. When we have collected sufficient data, we also provide you with a full report of our findings to help you decide what changes to make to your landing page(s) to improve the conversion rate.
Landing Page Optimization Service
The ideal combination of convenience, expertise and service is offered through our Google Website Optimizer-based landing page optimization service. This turnkey solution provides a complete implementation of landing page testing and optimization with the goal to dramatically increase your website conversion rate.
Our landing page optimization service includes the following features:
- Simultaneously tests thousands of permutations in content, offers, layout, and design
- Statistically identifies the most effective web page elements and combinations of elements
- Provides detailed reports on landing page conversion rates
Our landing page optimization service is based on a 6-step program that includes the following:
- Determine which landing page(s) to test
- Test plan design, including selecting page sections and page section variations
- Landing page and confirmation page tagging
- Create variables – headlines, image and copy – for each page section
- Run the test program to test the page section variables against the original (the control)
- Provides detailed reports on customer conversion rates
What exactly is Multi-Variate Testing, and how do we do it? Read below for more info.
Multivariate Testing
Multivariate is a fancy way of saying combinations. See, our experts may think they know what will work best for your site, but multivariate testing allows us to test exactly what combination of copy, headline, images, and calls to action work best to achieve your goals. Let us explain.
Say we want to test 4 headlines, 3 images, 2 versions of the body copy, and 4 different calls to action. That’s over 100 combinations.
By using a multivariant testing tool called Google Website Optimizer, we can analyze all of our different combinations, and find the recipe for success.
Above you can see multiple combinations, each combination is built from 1 headline, 1 set of copy, and 1 of the image options. As the test continues, we can narrow the number of combinations, or add new ones. And our tool will track the data all along the way.
Split Testing
A/B or ’split’ testing pits only two options against each other. For example, does some ‘internet savvy’ kid think he can create a better landing page than you? With split testing we can pit his design against yours, you can even break it down by sections of a page to see which portions of each page work best.
Split testing is a great tool for testing new vs. old, so if you don’t have enough time to test 100 combinations, at least you can know if A is better than B. With our expertise, and these tools, we can help you decide.
Our Tools
webRulon Marketing uses the multivariant testing tool from Google called ‘Website Optimizer’. This tool can handle both multivariant tests and split tests. While complex to many, webRulon employees are experts at utilizing Website Optimizer.
The Results
webRulon’s multivariant testing helped a local mortgage and lending company grow their lead generation campaign exponentially, and our split testing helped Unique Performance Volleyball launch their customized product lines with a 7:1 ROI.
