Search Marketing
webRulon develops and implements search marketing strategies to help clients connect directly with prospects online, generate sales and build brands. We develop customized, result-oriented, full-service search engine marketing programs that tightly integrate search engine optimization (SEO), video search marketing, paid search advertising, and mobile search for maximum ROI.
Our full service search engine marketing (SEM) program includes strategy development, keyword analysis, search engine optimization for “blended search” listings at the major general search engines, image and video search optimization (video SEO) for “vertical” specialty search engines and the purchase and management of PPC (pay-per-click) search advertising. In addition, we offer search engine marketing campaign management and analysis, and a comprehensive link-building program aimed at improving link popularity, which is a major factor in achieving and maintaining high ranking positions on the search result pagess.
Our Capabilities
Our team of web development, web marketing and search engine optimization specialists represent many years of shared experience and a thorough understanding of web design, the major crawler-based search engines, PPC search advertising, paid inclusion programs, shopping comparison product feed optimization, mobile search and other online advertising tactics. Our capabilities include:
- In-depth knowledge of general and “vertical” search engine crawling, indexing and ranking algorithms, web directory submission guidelines, search engine strategic alliances, partnerships and business models
- Deep knowledge of keyword research methodologies and hands-on experience with a wide variety of keyword research tools
- Solid understanding of user search behaviors
- Expert level search engine research skills
- Copy writing and editing skills
- Thorough understanding and experience with desktop and mobile PPC search, PPC search ad networks search engine and search engine paid inclusion programs
- Expertise and experience with “search-engine friendly” web design, web site usability, information architecture and conversion optimization
- Expert knowledge in statistical analysis and web analytics software
Search Engine Optimization
Search engine optimization or SEO is the practice of gaining high-ranking website, video or image listings for relevant keyword phrases on the organic search results pages of the major general search engines and “vertical” video and image search engines.
webRulon provides clients with full-service search engine optimization services, including the development of a search engine optimization plan, keyword research and selection, new content development, content keyword optimization, link building and ongoing monitoring and maintenance.
Learn more about Search Engine Optimization.
PPC Search Management
webRulon offers in-depth expertise and tools for the launch and management of pay-per-click (PPC) search campaigns at Yahoo! Search Marketing, Google AdWords and Microsoft adCenter. We provide all-inclusive PPC campaign management services covering the entire life cycle of your PPC advertising efforts, including account set-up, keyword research and selection, ad copy writing, keyword bidding, bid management across multiple PPC search ad networks, monitoring of incoming traffic up to click-to-sales or click-to-lead conversion, and ROI analysis.
Learn more about PPC Search Management.
Local Search Marketing
Local search marketing allows businesses and advertisers to use Internet Yellow Pages, local Web directories and search engines to geographically target Web users within their local areas rather then nationwide. Local search business listings and advertising can be highly effective because they can be targeted very precisely to the search terms and location provided by the user.
Learn more about Local Search Marketing.
Link Building
As more websites want the top spots on search results pages at Google, Yahoo, Microsoft Bing and search engine algorithms increasingly rely on link popularity to determine the placement within the search listings, a comprehensive link building program becomes an absolute necessity for any search engine optimization (SEO) program.
Learn more about Link Building.
Web Directory & Internet Yellow Pages Submission
Submitting the URL’s of a website or web pages to major web directories and a large number of second-tier general and niche web directories is an effective way of acquiring inbound links to increase website link popularity and top placement in the organic search results listings at Google, Yahoo! and Microsoft Live Search.
Internet Yellow Pages directories provide a cost effective solution to local and national businesses seeking to attract local customers via the Web.
Learn more about Web Directory & Internet Yellow Pages Submission.
