Local Search Marketing
Localized, Targeted, & Intelligent Marketing Services
Our local internet marketing strategies can help small, local businesses drastically increase their web presence, local marketing techniques can also help drive qualified traffic to national services and sites.
More and more Internet users rely on local search to provide them with information on products and services before they buy, while local businesses increasingly see the Internet as an emerging advertising opportunity.
Local search engine marketing is a mixture of online marketing tactics, procedures and techniques consisting of local organic search engine optimization, web directory submission, pay-per-click (PPC) advertising and Internet Yellow Page business listings submission used to promote products and services to local Internet users.
Local search engine marketing offers the following important benefits to small businesses:
- Generate highly qualified leads and sales from local customers
- Boost local offline sales – an increasing number of people search the web for products and services they buy in a physical store
- Low cost per lead compared to print Yellow Pages and Direct Mail
Unfortunately, many small businesses that want to advertise online often don’t have the time or expertise to do so effectively. webRulon offers small businesses an integrated approach to local online advertising that simplifies the set-up and management of an entire campaign with one fixed, consolidated monthly service bill at the end of the month.
Local Search Engine Marketing Program
We take responsibility for all elements involved in creating and managing a local search engine marketing campaign. We develop customized, result-oriented, local search engine marketing programs that tightly integrate search engine optimization, directory submission, pay-per-click as well as Internet Yellow Page advertising with maximum ROI.
We take care of your complete campaign set-up and management from initial planning, keyword research, keyword submission, bid management, ROI tracking and reporting across multiple search engine marketing components. webRulon does everything for you so that you can focus on running your business.
Local Organic Search Engine Optimization (SEO)
Organic search engine optimization is the employment of both “on-the-page” and “off-the-page” tactics to raise the position of a website across a defined set of keyword phrases in the main search results of search engines.
Search engine optimization typically includes keyword research and selection, meta tag development and implementation, website and content optimization, link building and campaign results reporting.
Local organic search engine optimization is the addition of search terms with local keyword modifiers to the titles, meta descriptions and copy of a website. By adding this local information to a keyword query, prospective customers will be able to locate local products and services when they perform a search.
Local Search Engines
Optimization of local search listings at Yahoo! Local, Google Maps/Local and Bing Maps/Local requires a different approach. Local search listings are generated from a compiled search index, which includes information from web crawls, business profile data provided by InfoUSA, Axciom, Amacai and other business listings. Basic keyword optimization of accurate, up-to-date business profile data are crucial since relevancy ranking in the local search results is based on information compiled from the web crawl of web pages, structured business profile data, user reviews and the distance from the approximate center of the geographic information entered in the search box.
Local Directory Submission
Local directory submission involves submitting of business profile information or the URL of a website to a local directory or the local sections of general web directories for inclusion in their search index. Directories often employ human editors to review website submissions and have those editors edit site titles, description summaries and other website information and place these pages in categories that are relevant to them. Website listings appear on the directory’s search result page when the users of those directories query keywords embedded in the titles and summary descriptions.
webRulon offers a directory submission service that includes research to determine the most appropriate categories that apply to the submitted page content, as well as the composition of keyword-rich titles and summary descriptions, including local keyword modifiers, compatible with the editorial guidelines of the directory.
Local directory listings are important because they generate direct traffic to a website. Direct external links from web directory listings also increase website link popularity and ranking in organic search engine listings. Special local business directories that are included in this program are: CitySearch, Judy’s Book, ThinkLocal, Local.com, OpenList, Kudzu and YellowBot.
Local Pay-Per-Click (PPC) Advertising
Local pay-per-click advertising offers advertisers an immediate way to generate qualified local website traffic by buying sponsored links on the search result pages at Yahoo, Bing and Google.
To get listed in pay-per-click search engines advertisers bid against each other for ranking on keyword phrases through an auction-style bidding system. A combination of bid-per-click price and ad click-through rate achieves a certain placement on the search results page. If a site link is placed in the top positions at the Yahoo Search Marketing, Google AdWords or Microsoft adCenter ad networks, the link also appears in prominent positions at Google Maps, Yahoo! Local, and Bing Maps.
The pay-per-click advertising submission program includes: program set-up, keyword research, budget and pricing analysis, ad creation, bid management, ROI tracking and landing page optimization.
Internet Yellow Pages Advertising
Internet Yellow Page Directories are online versions of traditional printed Yellow Pages. They contain local business listings and advertising. The major Internet Yellow Page Directories provide a cost effective solution to businesses seeking to attract local customers via the Web. The advertiser typically pays a fixed cost per month on an annual contract.
Many Internet Yellow Page listings are also appearing near the top within the organic search results at Yahoo and Google on local keyword searches.
webRulon offers a comprehensive Internet Yellow Page Directory program supporting submission to the following Internet Yellow Page Directories:
- YellowPages.com
- USYellowPages.com
- SuperPages.com
- Yahoo Yellow Pages
- MagicYellow.com
- Switchboard.com
Our experienced search engine marketing specialists can help you determine which Internet Yellow Pages Directory listings are most appropriate for your local search advertising media mix. Internet Yellow Page Directory listings also appear on hundreds of partner websites.
webRulon is offering this compelling local advertising medium to local small-to-medium size businesses as well as national advertisers. We can offer a complete integrated local search engine marketing program or provide only one specific component.
Campaign Management
Search marketing campaign management is an essential part of the local search engine marketing effort. It provides merchants and site operators with a full-service search engine marketing solution, including the ability to measure and analyze the results of a local campaign across crawler-based search engines, web directories, Internet Yellow Pages and pay-per-click search ad networks. Detailed campaign reports provide advertisers with an insight on which areas of the campaign are working and which need to be improved.
Web Design and Hosting
webRulon offers web design and hosting services for those businesses that want to take part in local online advertising, but do not have a website. We offer a wide range of options from a simple landing page to comprehensive promotional or e-commerce websites.
Featured Local Business Listings
Do you have optimized Google Local Business Center listings? If not, then you’re missing out on not only a great SEO opportunity, but free advertising. You can even tie your free lisiting in with paid Local Business ads on Google (see ad on bottom of map). Google is beginning to place local business listings in the top of organic results, so don’t let others win your brand traffic…contact us today.
If you think your business could benefit from a larger web presence on a local, or national basis, then webRulon can help. We use our knowledge of the internet marketing space to focus your campaigns to realize specific goals, whether those be localized or global. Contact us today for more information, or for a quote on the services you require.
