Business Blog Marketing
Blog stands for web log – an online journal that is frequently updated and intended for general public consumption. Blogs usually consist of articles or posts listed in a reverse chronological order. They are typically updated daily using a software tool that requires no technical background and often reflect the personality of the author or the website they are related to.
A business blog is a communication tool that allows online marketers, business owners and merchants to talk directly to customers. Business blogs generate product buzz and encourage consumer loyalty, while bypassing traditional advertising and media outlets. A typical business blog focuses on a particular business subject and combines text, images, and links to other related blogs, social media websites, web pages, and media outlets that are related to its business niche.
Having a business blog will help a company in many different ways, including the following:
- Staying Connected
Maintain connections with industry peers and helps understanding the trends and buzz within that industry.
- Credibility and Reputation Building
Establishes a reputation as an expert and leader in an industry, which creates a distinct competitive advantage.
There are many marketing, branding and public relations benefits that come from promoting a business blog.
- Customer Relationships
Develops a deeper, two-way communications channel with the customer base wherein the business can take part in the discussions, receive feedback and build trust.
- Media Relations
Boosts media relationships by creating an outlet where the media can be informed about product, service or industry news.
- Market and Idea Testing
Provides a forum for new product ideas and services where instant feedback can be received from the customer base.
- Search Engine Optimization (SEO) Benefit
Blogs are frequently indexed by search engines and can be keyword-optimized for high search engine rankings.
Business Blog Marketing and Management Service
Whether your objective is to improve brand visibility, online communications or rankings in organic search engine listings, our industry leading business blog marketing service will assist you in defining a blog marketing strategy, implementing a cost effective and visually attractive blog tool and measuring for success.
To take full advantage of the online marketing and branding opportunity that business blogs offer we have divided our services into two distinct components; Business Blog Marketing and Business Blog Management services.
Business Blog Marketing
The business blog marketing program is comprised of business blog strategy, blog design, software installation and integration.
- Business Blog Strategy Consultation
Blog strategy includes assessing the blog opportunity, reviewing the clients’ goals and objectives and determining the clients’ unique needs. Other factors that are typically decided in the Blog Strategy Consultation phase are: determining the blog type (e.g. CEO blog, product blog, aggregated news blog), branding/identity reinforcement (e.g. will the blog be integrated in an existing website and reinforce the existing company brand or will the blog be positioned as a complete new entity with its own identity), post blog topics, blog post frequency, content review process, blog resources and policies.
- Design, Installation and Integration
Our blog marketing service includes full-service blog design, installation and integration. Blog design depends on whether the blog will reinforce an existing brand and must blend seamlessly with an existing website or is positioned as an independent entity with its own unique domain name.
Business Blog Management
Researching and aggregating information to write blog posts about your industry or professional specialty, 3 to 4 times a week, while running a business, can be a daunting task. Through our blog management or “blog ghost writing” services our professional blog writers can assist you with researching information, finding blog posting opportunities, writing blog content, commenting on blog posts and linking to other blogs, news articles and social media websites. Our professional writers can write blog copy on a variety of topics or research your specific market, product or service to speak with authority. We can post directly to your blog or send the posts to you for approval prior to posting to make sure you are in consent with the content.
- Blog Monitoring
Blog activity monitoring is accomplished by searching in real-time at Technorati and through RSS data feeds from Technorate through the Google Reader. This combination of blog monitoring tactics provides us with a timely notification about link status changes, when specific client keyword search queries are performed, and up-to-the-minute results on what is happening in the clients’ blogosphere. In addition to RSS feeds some monitoring will be done via email updates from the Google Alerts service across the Google network of services, including Google Web search, news search, blog search, video search and Google Groups.
- Blog Optimization, Marketing and Promotion
Search Engine Optimization
Blogs with frequently updated and unique “themed” content are regularly “crawled” and indexed by the major search engines, which can result in an ongoing presence in the organic search results. To facilitate high rankings in the search results our blog tool includes a search engine friendly blog template, which facilitates unique page names and page titles and keyword-rich anchor text in hypertext links.
Blog Submission and Promotion
At launch time blogs are submitted to the major blog-to-blog search engines such Technorati, Bloglines, Daypop, Feedster and others. RSS syndication, through subscribe buttons and automated notification of RSS search engines and news aggregation sites, is also a major part of our business blog promotion program.
- Blog Analytics
A comprehensive, easy to use blog analytics programs for tracking blog visitors will be provided as part of our business blog marketing service.