Brand Positioning & Development
Your brand is more than a logo, a company or a product. It conveys an overall “feel”, a perception of quality and reliability without calling too much attention to itself. Developing a strong brand requires a relentless focus on a company’s or product’s unique value proposition, differentiation, benefits, quality and pricing, all integrated around a consistent and powerful visual identity and message. Branding allows businesses to bond with their customers, create loyalty and establish a position in the marketplace.
webRulon can help you create a visually compelling identity that touches consumers on an emotional level and aids and influences their decision to purchase. The ultimate outcome of brand development is a roadmap for guiding your customers on how to think, feel and act about your brand in a way that best benefits revenue growth and profitability. Our marketing professionals, designers and writers work closely with you to define your vision, strategy, brand position and brand delivery. Our branding services include:
Brand positioning defines brand strategy, creative direction, messaging, and tone to strengthen the clients’ position by determining how to convey their brand message both online and offline.
Brand meaning defines the meaning of the clients’ brand. How do you talk about it? What do you say about it? What does it look like and what do you stand for? What can you say about it in 30 seconds? Why and how does your organization really benefit your customer? What is the reason for your existence outside of making a profit?
Brand delivery defines the strategy and tactics needed for brand delivery. They include: corporate and brand identity strategy, delivery channels, logo development, corporate environment, including internal employees alignment and adoption, customer service, corporate values and a corporate identity manual.