webRulon designs and develops custom websites that go beyond traditional visual appearance and textual content. We build websites that are powerful and persuasive, with sales conversion tools that connect to the needs and interests of our customers’ audiences.
For businesses and corporations that need websites with a custom design and identity, Flash functionality, content management, integrated databases, or other advanced technologies, we offer custom website development services. Our broad base of expertise enables us to provide strategic services and technological solutions that yield powerful, real world business results.
Our approach to website design starts with strategic planning that takes into account all of the critical elements: a company’s goals, their customers’ needs, the characteristics of the brand, technology, human qualities and the customers’ vision for an interactive experience. We then develop a road map for the website’s information architecture, content and development that ensures on-time delivery of a scalable, well-documented and easily maintained customized website.
Branding and Creative Design
Our web designers, writers and marketing specialists work closely with the client from the beginning to better understand their customer’s needs, identify the characteristics of the core brand, the company’s target audience, its unique value proposition and the benefits for users of the website. We also consider the company’s goals for the future, as part of the creative design process. We then produce creative design elements and copy that leverage the brand’s strengths, in order to meet the company’s audience needs and future business goals.
Great website information architecture comes from understanding the website’s purpose and the people who are using it. Once we have determined the clients’ audience and what they want from the website, we are able to create a clear path for the website’s content and information, without diluting the brand or sacrificing the overall business goals.
Web Development and Integration
Our dedicated team of web and information designers, copywriters, developers and search engine optimization specialists work together to create websites that are useful, usable and professionally managed throughout the entire development process and product life cycle, from original concept to launch to site management.
All our custom websites include a search engine friendly design, a built-in content management system and an email address capture program that allows for building in-house e-mail address lists. The content management tool allows business owners and site operators to make quick, dynamic updates to website content, without any technical knowledge or training in web design or HTML coding.
Our in-house development team has extensive experience in the design and development of advanced technology websites using Flash, ColdFusion MX, Ajax, PHP, Java and relational databases.
To validate design decisions and identify usability problems early on, webRulon performs a wide range of systematic user tests of the websites we build. From expert evaluations performed by usability specialists, to wire-framing and formal usability testing, we can provide concrete evidence of which design implementation, functionality and/or navigation schemes work best.
Managed Services and Hosting
webRulon hosts, monitors, supports and maintains all aspects of the client’s websites. We ensure that your site is available 24 hours a day, 365 days a year through pro-active monitoring, state-of-the-art security, redundant systems, fault tolerant backup, load testing and application software.
Data Analysis and Reporting
Website server statistics are important, but they typically only report visitor behavior actions on a website. Equally important is the ability to interpret the data and take actions for performance improvements. Our web analytics professionals interpret detailed website statistical information and turn into actionable advice.