Our Website Usability and Conversion Analysis services are designed to increase the usability, overall user experience and conversion rates of promotional, informational and e-commerce websites.
Express Website Usability Review & Conversion Analysis Service
The Express Website Usability and Conversion Analysis service is ideal for small and medium-sized businesses with promotional or e-commerce websites that want to increase web leads and online sales of their current websites. The service includes an expert review with objective feedback on seven key areas of web design, website usability and website effectiveness, along with actionable recommendations on how to improve the website’s conversion rate and overall customer experience.
The eight key areas of web design, usability and website conversion that are assessed in the Express Website Usability and Conversion Analysis are:
- Content and messaging
- Usability – site navigation, site search and information architecture
- Visual design
- Engagement and relationship building
- Trust and credibility
- Customer communications and feedback
- Website log file analysis
- Website conversion optimization
The design and usability reviews are performed by our experienced web design and usability consultants who have years of experience in website design, website usability and conversion analysis. The process is as follows:
- Initial review of client requirements by phone
- Initial visit to the client’s website to start evaluation
- Preparation and delivery of a five to six page report detailing the findings and actionable recommendations of our analysts
- 30-minute review of report by telephone
The project turnaround time is within 15 business days.
Website Usability & Conversion Analysis Service
The Website Usability and Conversion Analysis service is designed for businesses and organizations that want to improve the effectiveness of their websites online. webRulon evaluates the client’s website and provides objective feedback on nine key areas of web design, website usability and website effectiveness, along with actionable recommendations on how to improve the user experience, website conversion rate and return on investment (ROI).
The ten key areas of web design and usability that are assessed in a website review are:
- Content and messaging
- Usability – navigation, site search and information architecture
- Visual design
- Engagement and relationship building
- Trust and credibility
- Customer communications and feedback
- Website log analysis
- Website conversion optimization
- Site operations management
- Technology
The design and usability reviews are performed by our experienced design and usability consultants who have years of experience in web site design and website evaluation. The process is as follows:
- Initial telephone conversation with the client to review client requirements.
- Initial visit to client’s website to start evaluation.
- Preparation and delivery of a 12-15 page report detailing the findings and recommendations of our analysts.
- 30-60 minute phone conversation to review report.
The project turnaround time is within 20 business days.
SIDEBAR:
Customer Benefits
Website review services can provide the following benefits:
- Objective feedback on site quality and effectiveness
- Helps management in prioritizing development efforts
- Improves website conversion rates and ROI
- Helps improving dialog with customers online
- Improves brand recognition
- Raises credibility and trust through professional design
Website Usability
Website usability is determined by user effectiveness and satisfaction, ease of learning, and a user’s ability to interpret new information, avoid errors in navigation and to remember an organizational structure and its functionalities.
