App Development

iPhone/Android

As consumers increasingly adopt mobile device technologies the demand for smartphones is expected to soar. Therefore it is no surprise that countless mobile phone vendors are getting ready to compete with feature-rich smartphones to capture a share of this up and coming lucrative market.

The soaring demand for smartphones is leading to an explosive need for mobile phone applications to expand the basic functionality of these devices which, when they are downloaded and installed, also creates a huge inventory of potential mobile phone ad space that can be monetized by advertisers through mobile ad networks.

To help businesses and organizations develop and leverage mobile business applications and increase the revenue and brand visibility opportunities that the mobile smartphone platforms can provide, webRulon offers mobile application development services for the iPhone platform. Our strong skills and extensive experience in interaction design, Web usability, C and C++ native-code languages, XHTML, CSS, JavaScript, DHTML, Ajax and the native XCode Apple SDK, positions us as a unique partner for developing and delivering scalable and robust applications for the iPhone platform.

iPhone Application Development Services
webRulon can provide customers with a wide range of services for the development of iPhone applications, ranging from a few days of upfront consulting to strategy development, functional requirements gathering, specification writing and development, to final testing and deployment. Our experienced development teams help clients make the most of mobile phone software on the iPhone platform.

Mobile Development Strategy
Due to the rapidly changing mobile smartphone technology making the right platform and implementation decisions can be challenging. Which platform is best suited for the customers’ application and technical requirements? How to design the screen layout and navigation to ensure the highest usability? Do we implement the application as a native app or browser development? What are the tradeoffs between cost, functionality and cool features? Do we offer our application as a free or paid download?

Our application development process begins with gathering the customers’ goals and business objectives and strategy development to ensure the long-term success of the application from concept evaluation to development and maintenance. Our development team has the experience to identify and exploit opportunities that add value to the mobile application and the business.

iPhone Application Development Process
webRulon provides a complete and integrated process for the development of iPhone and iPod Touch native applications using the iPhone SDK. Our development method for the iPhone covers the entire process from design, development to deployment of the application to the Apple AppStore.

Development starts with writing or analyzing the functional requirements, defining the screen layout, user interface design and creating the design comps of the finished product. This provides us with the foundation for further development of an iPhone application that works and is easy to maintain and promote. All mobile application development projects will be developed according to the Apple iPhone development guidelines and are executed to a precise schedule of milestones and deliverables.

Not only has webRulon extensive experience with mobile application testing and deployment, our proven development team also has significant expertise in the areas of user experience design and usability testing.

iPhone Development Platform
The Apple iPhone is a mobile smartphone device developed by Apple Computer that runs an Apple proprietary operating system called the iPhone OS version 3.0. Mobile applications for the iPhone and iPod Touch are developed using XCode software and Apple’s SDK.

Upon completion, an iPhone application is deployed through Apple, which manages all iPhone applications through its App Store located within Apple’s iTunes platform. Before an application is placed on the App Store, Apple must review and approve the application.

Our iPhone application development services include the following:

Native iPhone Application Development
Development of applications that take advantage of many of the iPhone technologies such as multi-touch interface, accelerometer, GPS, proximity sensor, dialer, address book and calendar.

Safari, iPhone and iPod Touch Web Application Development
Development of a web-based Safari optimized iPhone application that connects to a server over Wi-Fi or cellular networks, submits user information to a central database or allows users to download information that relates to a definitive query.

Apple iPhone Benefits
Apple iPhone mobile applications offer the following benefits:

• Extended functionality – Mobile applications can provide application functionality or utility that is not natively available on the iPhone or is significantly better than what currently exists
• Remote access – Mobile applications can extend business software functionality for field employees and give their employees the opportunity to access information easily from anywhere that they have access to the Internet
• Brand visibility – Mobile iPhone applications offer deep aligned and integrated brand experiences any time they are used
• Monetization – Mobile iPhone applications allows developers and publishers to monetize the apps by serving text, image and rich media ads on CPM basis

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Web Apps

Our in-house development team has extensive experience in building web applications that are tailored to an organization’s unique business needs and processes. Our expertise in Internet infrastructure, server configuration and installation and security planning provides solutions that meet your business needs today and are scalable to meet your future needs. Our approach to custom application development offers the following additional benefits:

• By outsourcing custom application development, you can redirect internal IT resources to other projects.
• Because custom applications are built around open standards they form a base for future architectural and functional enhancements.
• Through outsourcing you can tailor the level of expertise you need, when you need it, without paying full-time salaries and benefits.
• By utilizing our technical expertise in server configuration and networking you’re assured of a solution that’s appropriate for your online business objectives.

How We Work
We analyze your requirements and deliver scalable, well-documented and easy maintainable web applications. Before we finalize and deliver your project we have gone through the following steps:

• Functional specification – We gain an in-depth understanding of your business objectives, product requirements and produce a detailed description of the required functionality.
• Product and technology evaluation – We evaluate commercially available software products, as well as existing databases and web-based systems in order to determine the most effective method of fulfilling your project requirements.
• Technical specification – Once the functional specification is agreed upon, we create a technical specification, which describes in detail how your application will work.
• Development – Based on the technical specification, we develop your application integration solution according to a precise schedule of milestones and deliverables.
• Project management – We manage the process of meeting those milestones; assuring the deliverables is produced on time.
• Implementation – After rigorous testing, we launch your integrated application solution and work closely with your IT staff to ensure its effective integration into your business processes.

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Web Widgets

Web Widget and Social Network Application Development
webRulon provides full-service web widget, desktop widget and social network application development services. Our service offering includes strategy, development, deployment, distribution, promotion, and ongoing management of your application.

Web widgets and social network applications offer an extremely powerful way to create engaging connections with target audiences on the web and within social networking websites such as Facebook, MySpace, Bebo and LinkedIn.

• Web Widgets
  Web widgets are mini-applications or tools written in standard web programming languages that lead to other content or drive traffic back to a website. They are primary built in HTML, JavaScript and Flash and are developed to be embedded in social networks, blogs and other web pages. Most Web widgets are available for free and focus on gaining brand visibility through embedded links, logos or advertising that promote a brand. Web widgets are also increasingly used to generate revenue.

Web widgets are typically distributed virally when there is a compelling reason for Web users to copy and paste the code on their own website or blog. Another way to get exposure for a web widget and distributed around the web is to register the widget with a widget distribution company such as Musestorm, Widgetbox, Snipperoo and Clearspring.

• Desktop Widgets
  Desktop widgets are small, interactive applications or tools, such as a video game, a calculator, a live sports updater, stock market quotes or a currency conversion calculator that run in tiny windows on the computer desktop to deliver extended desktop functionality or to extend an existing application.

Most desktop widgets are built for a desktop platform and require that users first install the widget before it can be used. Desktop widget platforms include Yahoo! Widgets, MacOS X Widgets and Microsoft Vista Gadgets. Desktop widgets that are developed in HTML/Javascript, Flash and Flex can be installed on Windows and Mac OS X systems through Abobe AIR.

• Social Network Applications
  Social network applications are web applications of mini-websites that are integrated into the target social network website and offer direct, deeply aligned and integrated brand experiences that get naturally shared with thousands of friends through the viral internal network communication channels of the social network website. Social network applications developed for the Facebook platform can be ported to other social networks supporting OpenSocial with some additional development.

Developing a social network application strategy with clear goals and objectives is just as important as social network application development. A well-defined social network application strategy helps online marketers and businesses understand how Web widgets, gadgets, blogs, wikis, and social networks worked together as part of a comprehensive social media strategy.

Distribution and Promotion
Promoting and marketing a Web widgets or social network application virally is becoming an important part of an online marketing strategy. It is a powerful means of bringing a brand closer to the target market by exposing the content to a network of users and convert those users into loyal customers. Due to the nature of viral online distribution and online networking marketers and businesses will not only be able to reach the individual users but also their entire referral chain of friends.

Social networks in particular not only provide integrated application promotion opportunities for applications inside the social network sites but are also highly efficient in demographic targeting by age, sex, location, interests, keywords, political persuasion, religious views and more.

Web Widget and Social Networking Application Management
After the launch of a Web widget or social network application ongoing maintenance, management and support will be required to enhance the functionality, but also for the internal communication channels at the social network and the external social media network that support the viral marketing program.

Web Widget and Social Network Application Development Services
webRulon builds, promotes and manages Web widgets, desktop widgets on the Web and social network applications on Facebook, MySpace and other leading social networking sites. Our services help businesses and online marketers monetizing their Web widgets and social network applications on the Web and create a presence within the social network sites.

• Strategy
  Web widget and social network application strategy is just as important as development. An effective widget and social network application strategy helps our clients understand how Web widgets and social network applications can work together as part of a comprehensive overall social media strategy. Our knowledge of social media and social networks allows us to recommend an effective viral social media strategy.

• Development
  We analyze your requirements, create ideas, design and develop web widgets and scalable social network applications that work and are easy to maintain and promote. All application and widget development projects are executed to a precise schedule of milestones and deliverables.

• Distribution and Promotion
  webRulon can help online marketers and businesses with the distribution of web widgets and social network applications through the social Web. By using our development skills and social media marketing expertise are able gain more installations and make our clients’ brands standout among the Web widgets and social network applications that already live on Facebook, MySpace and the other social network web sites.

• Widget and Network Applications Maintenance and Management
  As part of our Web widget and social network application development service we can manage and maintain the custom web widgets, social network applications and the distribution channels we have developed for our clients. Our services includes:

• Monitoring and analysis of user engagement
• Usage reporting
• Application functional enhancements
• Viral channel maintenance

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Application Integration

Application integration provides end-to-end and real-time connectivity between internal e-business applications, existing web-based applications and off-the-shelf software products. Application integration allows users to send messages and files back and forth between systems, transforming those messages and automating the business process that make companies work. The true benefit of internal application integration is that it allows businesses to automate and manage end-to-end business processes that involve both human and electronic operations.

B2B Application Integration
B2B application integration connects systems and automates business processes across company boundaries using the Internet. It allows businesses of all sizes to securely and efficiently communicate and transact with partners, customers and vendors. Through B2B application integration businesses can automate the expensive error-prone process of buying and selling of products. As a result businesses can reduce operating cost and focus on supporting customers and selling products. Whether it’s directly between businesses or through intermediaries like marketplaces and exchanges, B2B integration makes the entire supply chain work much more smoothly.

Application Integration Services
To meet e-business requirements today and in the future webRulon provides a number of integration solutions.

For medium size businesses we accomplish application integration through application servers and system integration tools that give each application a single point of contact with the rest of the system, enabling the plug-and play addition and modification of applications.

For small businesses, that do not need a full featured B2B application server, we integrate commercially available off-the-shelf software products with existing web-based applications.

How We Work
We gather and analyze your business objectives, project requirements and deliver a highly effective e-business solution. Before we finalize and deliver your project we have gone through the following steps:

• Functional specification – We gain an in-depth understanding of your business objectives, product requirements and produce a detailed description of the required functionality.
• Product and technology evaluation – We evaluate commercially available software products, as well as existing databases and web-based systems in order to determine the most effective method of fulfilling your project requirements.
• Technical specification – Once the functional specification is agreed upon, we create a technical specification, which describes in detail how your application will work.
• Development – Based on the technical specification, we develop your application integration solution according to a precise schedule of milestones and deliverables.
• Project Management – We manage the process of meeting those milestones; assuring the deliverables are produced on time.
• Implementation – After rigorous testing, we launch your integrated application solution and work closely with your IT staff to ensure its effective integration into your business processes.

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