Social Media Marketing is primarily driven by off-site activities initiated on social media websites, such as Digg, Facebook, MySpace, YouTube, Flickr, Twitter, Reddit and others, to spread a message or content (video, text, images, audio, widgets) virally through the social web.
The Social Media Marketing Plan is designed for businesses and organizations that want to use social media marketing to build brand-awareness, influence the acceptance and promotion of products and services, generate website traffic, viral buzz and incoming links to their websites for search engine optimization purposes.
The Social Media Marketing Plan is comprised of a description of the clients’ goals and objectives, target audience and an implementation plan that includes specific goals, strategies, tactics, key performance indicators to measure success and an ongoing media campaign management and support plan.
Goals and Objectives
The campaign goals and objectives section includes:
- Setting the client’s specific goals and objectives – building brands, links, buzz, web traffic, other.
- Determine the implementation and execution timelines and milestones.
The Market Analysis section describes the clients’ target market (audience), target market trends, characteristics and the social activities.
- Target Market (Audiences)
The Target Market section explain the demographics, activities, behavior and the social communities (platforms groups) where the clients’ target audience(s) interact, share information and make recommendation.
- Target Market Trends
This section provides an insight in the trends that are emerging within the clients’ social media target markets. This may include the social media capabilities of the clients’ target audience(s), the social media platforms they are migrating to, how their interaction is changing and how this is going to affect the relationship between the client and the target communities.
- Target Market Characteristics and Needs
The Target Market section describes the technology platforms with actual behavior and sophistication levels of the clients’ target audience and also assesses the clients’ current social marketing activities.
Social Media Campaign Implementation Plan
- Marketing Campaign Foundation
The Marketing Campaign Foundation is one of the corner stones of the Social Media Marketing Campaign implementation plan. It establishes a benchmark for measuring success and provides direction for the campaign messaging, visual content design, copywriting, and the seeding of the content on the various social media websites.
- Social Media Technologies and Platforms
Social media marketing is all about targeting the right audiences and the right medium. This section describes which tactics are going to be used for the execution of the Social Media Marketing Plan. Depending on the clients’ goals and budget, the social media technologies and platforms include those websites that give the clients’ social media project the maximum visibility, reach and ROI.
- Content Development
The content development section lists the content that will be used in the Social Media Marketing campaign. The latter can vary from creating a text-based article with a compelling headline that gets bookmarked at Del.icio.us or Furl, making the home page at Digg with persuasive text content or an animation, to the creation of a video that spreads virally through the social Web by placing it on YouTube.
- Integration with Traditional Online Marketing
Regardless of the clients’ product or service, a social media marketing campaign should be an integral part of the overall Internet marketing strategy. This section of the plan will illustrate how the social media marketing plan integrates with traditional online marketing activities.
- Social Media Campaign Management and Support
Ongoing campaign management and support of social media network accounts and profiles across the various social media networks, blogger outreach and continued participation in news media and bookmarking websites, is crucial for maintaining a social media marketing campaign. This section describes the campaign monitoring and measuring strategy, the tools and methodologies that will be used to determine the results of the clients’ social media marketing campaign and how the campaign will be maintained over time.
The Resource Planning section details the cost and resources required to implement and succeed with the Social Media Marketing plan.
- Review Process and Delivery
The Social Media Marketing implementation plan will be developed by our experienced Internet marketing staff that have years of experience in traditional and emerging online marketing channels and web content development. The Review and Delivery process of the Social Media Marketing Plan is as follows:
- Review of the clients’ business objectives and goals.
- Preparation and delivery of a written 8-9 page Social Media Marketing Plan.
- Follow-up session by phone to review the plan.
The project turnaround time is maximum 20 business days.
Social Media Marketing Plan
- Goals and objectives
- Market and target audience analysis
- Social media campaign implementation plan
- Resource planning
- Review process and delivery
Benefits of a Social Marketing Plan
- Social media channel opportunity assessment and ROI
- Detailed resource planning and cost analysis
- Expectation management
- Detailed road map for strategy and implementation tactics
What is Social Media?
Social media describes the computer platforms, practices and media that people use to share their opinions, experiences, and perspectives online. The platforms and applications that allow users to interact typically are blogs, message boards, audio and video podcasts, wikis, social media news sites and social networking websites, while the social media components can include text, images, audio and video. The social media one finds on social media platforms is usually a mixture of professionally and user generated content that is made social through online distribution its ability to create dialogue between people.